Nestan Platform Investor Briefing
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NESTAN
Platform
Investor Briefing

The White-Label
Gym Platform

A production-ready, recurring-revenue SaaS template for independent gyms — proven in market, ready to scale.

£120/mo per gym client
Live & revenue-generating
Executive Summary

A platform turning independent gyms into digital businesses.

Nestan Platform is a complete membership, booking, commerce, and operations platform built for independent and boutique gyms. It has been developed and proven live with a real operating gym — Plan-A Hybrid Training — and is now packaged as a white-label template that can be cloned, rebranded, and launched for any gym client in days, not months.

We charge a flat £120/month per client for a hosted, maintained, and supported app — a price point designed to be a no-brainer for any independent gym currently spending thousands on disjointed tools, paper diaries, and manual admin. The model is recurring, high-margin, and infinitely scalable: one codebase, unlimited clients.

£120
per client / month
1
codebase, many clients
100%
recurring revenue
Live
proven in market

Why now

Independent gyms are losing members to chains and app-first competitors because they can't offer a digital experience. Off-the-shelf gym software is generic, ugly, and built for big operators. Nestan gives small gyms a premium, branded app at a fraction of the cost of custom development — and gives us a scalable, defensible revenue stream.

2
The Problem

Independent gyms are being left behind.

What gyms do today

Paper diaries and WhatsApp for bookings
Generic, ugly "gym software" built for chains
Memberships tracked in spreadsheets
No online presence beyond Instagram
No way to sell merchandise online
No loyalty, rewards, or retention tools

What it costs them

Members churn to better-equipped competitors
Admin time eats into coaching revenue
No data on retention, attendance, or lifetime value
Custom app development: £20k–£60k and 3–6 months
Ongoing maintenance they can't afford
No loyalty, rewards, or retention tools
The gap

There is no affordable, premium, all-in-one digital platform built specifically for the thousands of independent and boutique gyms in the UK and beyond. Nestan fills it.

3
The Solution

One platform. Every part of the gym.

Nestan replaces every disjointed tool a gym uses with a single, branded app — for members and for staff. Built mobile-first, designed to drive retention and revenue.

Memberships
Tiered plans, recurring billing, session limits, one-off passes, automated anniversary management.
Class Booking
Group sessions, capacity management, calendar sync, automated 24-hour reminders.
1-to-1 Appointments
Personal training, sports massage, progress reviews — trainer availability, rescheduling, refunds.
Family & Kids
Dependent profiles, family pricing, age-banded sessions, under-16 restrictions.
Rewards & Loyalty
Check-in points, referrals, birthday rewards, win-back offers, redemption catalogue.
E-commerce
Merchandise shop, basket, Stripe checkout, order management, shipping.
Member Messaging
1-to-1 chat with staff, admin broadcast, conversation management.
Analytics
Visitor tracking, session attendance, button clicks, referral sources — built in.
Admin Portal
Full back-office: customers, scheduling, shop, discounts, documents, comms.
4
The Product — Member App

A premium, branded experience members love.

Members get a clean, dark, mobile-first app branded to their gym. Everything they need is two taps away — book a class, check their schedule, track progress, redeem rewards, buy merch, message the coach.

What members see

Branded dashboard — Book, My Schedule, My Progress, Shop
Weekly calendar of bookable sessions
Personal progress tracking with photos & charts
Rewards wallet with points & redemption
Profile with membership, dependents, Strava link
Installable PWA — add to home screen, no app store
NESTAN
Platform
Welcome back
Book a session
Group Sessions
Personal Training
Sports Massage
Family & Kids
MON 10:00
ENGINE
Alex · 0/18
MON 11:00
GRIND
Sam · 1/18
Confirm booking
5
The Product — Admin & Operations

The back office that runs the gym.

Admin
Nestan Dashboard
248
Members
1.4k
Sessions
£12k
Revenue
This week
Upcoming · Today
ENGINE — 10:00 · Alex · 14 booked

Staff get a complete back-office portal to run the entire gym without spreadsheets. Manage memberships, schedule sessions and appointments, sell merchandise, message members, and see exactly how the business is performing.

What staff control

Customers, memberships, and billing status
Session types, schedules, trainer availability
Appointment booking with calendar sync
Shop, orders, discounts, and reward catalogue
Member messaging and notification templates
Visitor analytics and attendance reporting
6
The White-Label Template Model

Build once. Sell forever.

The breakthrough is the template. Every gym client gets the full Nestan platform — rebranded with their colours, fonts, logo, and content — cloned from a single master codebase. No bespoke development per client. No maintenance burden per client. One team maintains one product; every client benefits.

01
Clone
Copy the master template app for the new gym client.
02
Reskin
Apply branding, copy, media, pricing, and integrations from the client checklist.
03
Launch
Connect Stripe, connect domain, publish. Live in days.

Why it's defensible

Switching costs: once a gym's members, bookings, and billing live in Nestan, they don't leave.
Network effects: every client improves the master template; new clients launch faster.
Margins: near-zero marginal cost per new client — hosting and support scale cheaply.
7
Revenue Model

Simple, recurring, high-margin.

Nestan Platform runs on a flat SaaS subscription. No per-seat complexity, no usage surprises. Gyms know exactly what they pay, and we know exactly what we earn.

Primary
£120 / month
Per gym client. Hosted, maintained, supported.
Add-on
Domain & hosting
One-off setup fee for clients without a domain.

Scale economics

£1.44k
per client / year
50
clients = £72k ARR
200
clients = £288k ARR
~95%
gross margin

Marginal cost per client is a hosting allocation and a few hours of onboarding — meaning each new client after breakeven is almost pure profit. The model rewards scale directly: every client we add grows margin, not overhead.

Note for founder
Fill in actual current MRR, client count, and member count before sending.
8
Market Opportunity

Thousands of gyms. One platform.

The UK alone has over 7,000 gyms and fitness facilities — the vast majority independent or boutique, the vast majority with no proper digital platform. The same pattern repeats across Europe, North America, and beyond.

7,000+
UK gyms, mostly independent
£5/mo
avg spent on software today
£120/mo
our price — a no-brainer

Beachhead

Independent hybrid, functional-fitness, and boutique studios — the segment Nestan was built in and understands best. These gyms value community, branding, and retention tools, and have enough members to justify £120/mo but not enough for £40k of custom development.

Hybrid / Hyrox trainingFunctional fitnessBoutique studiosBoxing & combatYoga & pilatesStrength & conditioning
9
Traction & Roadmap

Proven live. Ready to scale.

What's live today

Plan-A Hybrid Training operating with real paying members
Stripe billing, bookings, rewards, shop all transacting
Google Calendar sync and automated email reminders running
Admin portal in daily use by gym staff
Full white-label template packaged and documented
Client onboarding checklist and process defined
To verify before sending
Active members · MRR · sessions booked · retention rate

Roadmap

Phase 1
Beta testing — live & in progress
Phase 2
Demo clone — visual reskin for sales
Phase 3
Sales funnel website — £120/mo CTA
Phase 4
Domain & hosting add-on
Phase 5
Client onboarding at scale
Next
Outbound sales to first 10 clients
10
The Ask

Investment to scale sales & onboarding.

We are raising to turn a proven, product-complete platform into a repeatable sales machine. The product is built. The template is packaged. What's needed is the fuel to acquire and onboard clients at pace.

Target raise
£ [amount]
To be confirmed by founder based on valuation and runway needs.

Use of funds

Sales & marketing
Outbound to independent gyms; sales funnel site; demo materials.
Onboarding operations
Fast, repeatable client reskin and launch.
Product hardening
Onboarding automation, multi-tenant tooling, self-serve setup.
Runway
12–18 months to reach break-even client volume.

Investor terms, equity, and structure to be discussed. This briefing is an introduction, not an offer.

11
NESTAN
Platform
Let's talk

Build the gym
software category.

We're seeking partners who see what we see: a fragmented market, a product ready, and a model that compounds. Let's turn independent gyms into digital businesses — together.

Founder
[Your name]
Contact
[Email / phone]
Live app
plan-a.club
Stage
Seed / Angel
Tip: fill in the bracketed fields (founder name, raise amount, MRR) before sending to investors.

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